Bağış 15 Eylül 2024 – 1 Ekim 2024 Bağış toplama hakkında

International Marketing, 11th Edition

International Marketing, 11th Edition

Michael R. Czinkota, Ilkka A. Ronkainen
0 / 5.0
0 comments
Bu kitabı ne kadar beğendiniz?
İndirilen dosyanın kalitesi nedir?
Kalitesini değerlendirmek için kitabı indirin
İndirilen dosyaların kalitesi nedir?
Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive.
Yıl:
2023
Baskı:
11th
Yayımcı:
Cengage Learning
Dil:
english
Sayfalar:
642
ISBN 10:
0357445120
ISBN 13:
9780357445129
Dosya:
PDF, 24.50 MB
IPFS:
CID , CID Blake2b
english, 2023
Online Oku
'e dönüştürme devam ediyor
dosyasına dönüştürme başarısız oldu

Anahtar ifadeler